For aspiring and established food photographers and content creators who are tired of undercharging and want to transform their take home pay into a truly livable wage.


(a recording will be available afterwards too!)

Feeling a little burnt? It might be your pricing.

No one wants to feel like they have to work for less money in order to land clients.

But it happens so often!

Many food photographers and content creators don’t know how to price themselves. There are so many factors that pour into this — things like self-doubt, second-guessing, and lack of awareness about what seasoned photographers are charging. 

Even for photographers who DO know what to charge, it can still feel uncomfortable to say that number out loud and stick to those prices when push comes to shove. 

It feels like a double-edged sword. Every time you undercharge, it causes you to feel resentful and worried that you’ve backed yourself into a corner with pricing.

At the same time, the last thing you want is to lose out on jobs if you pitch a higher price point. 

If you’ve ever felt unsure about how to respond when someone asks, “what’s your rate?”, or if you quickly discount your services over the fear of losing the sale, it’s time for a pricing pep talk! 

This free workshop will tackle your biggest price concerns, head on!

You don’t need to be a famous food photographer, have a huge following, or come with decades of experience in order to command higher prices.

If you’ve ever had that nagging feeling that you have to deeply discount your services in order to win business, this workshop is for you.

I’ll show you how profit and personal freedom can be had in 2023 in owning a food photography business. All without working crazy hours or taking on many low-paying jobs to make a 6 figure + salary. 

You’ll walk away with:

  • Increased confidence to raise your prices and plan for pricing changes as your business grows
  • Tools for navigating pricing conversations with prospective and current clients, including key negotiating skills, so you don’t leave any money on the table
  • A framework you can implement right away to start charging MORE for your work
  • A step-by-step approach to increasing your income over time — showing how I went from an average of $100 per job to an average sale of $7k+

If you’re ready to give your bank account a boost, grab your seat below!

Meet Your Host

Hi, I’m Joanie, founder of The Bite Shot.

I’m a commercial food photographer and editorial food photographer, and have worked with brands like Hyatt Hotels, Skinny Cow, Ocean Prime, Mezzetta, and many more. 

Prior to owning my own photography business, I was the Sales Manager and then General Manager of a technology company providing services to the restaurant industry. That, paired with my master’s degree in counseling, gives me unique insight into working with clients, understanding the psychology of sales and negotiation, and what it takes to run a successful business.

I’m also a food photography educator, here to help you feel confident behind your camera. My secret skill is turning complex photography concepts into easy-to-understand takeaways that you can apply to your work immediately.

Sign up to save your spot below!

Join us for our upcoming live workshop!

Enter your name and email to save a spot at our next FREE workshop: How to Level Up Your Food Photography Income , happening January 10th @ 12pm EST // 9am PST.